Since 2021, BLACKPINK's Rosé has proudly represented the prestigious high-jewelrybrand from the heart of New York City – Tiffany & Co.
Her journey with the iconic brand began with her captivating appearance in the 2021 Tiffany HardWear digital campaign, marking the inception of a partnership that has only grown in prominence.
Notably, Tiffany & Co. introduced the Rosé lock collection, a monumental achievement that came to fruition in January 2023.
One of the most remarkable contributions by Rosé to Tiffany & Co. is the inspiration she lent to the creation of the Tiffany Lock Rosé Edition.
The rich history of Tiffany is reflected in these pieces, which take their cue from a padlock that was kept in the company's archives and dates back to 1883.
These gems will be accessible worldwide beginning on October 1, 2023, and their release is something that fans of Rosé and Tiffany & Co. are looking forward to in equal measure.
In fact, the collection has already made its debut in China, South Korea, and The Landmark in New York City, making it an even more tantalizing prospect for jewelry aficionados.
Reflecting on her involvement in this creative endeavor, Rosé shared her sentiments, stating, "It is such an honor to inspire a capsule collection for Tiffany." She continued, her excitement palpable:
It’s exciting to see the iconic Lock collection reimagined with such rare gemstonesand I’m excited to share this fun project with my fans and also fans of the Lock collection.- Rosé
Alexandre Arnault, the executive vice president of product and communication at Tiffany & Co., praised Rosé as a true superstar and remarked, "Her Lock capsule collection reflects this spirit and embodies who she is as an artist."
This acknowledgment underscores the profound impact Rosé has had on the brand's creative vision and her artistic essence is beautifully encapsulated in this exceptional collection.
The BLACKPINK's Rosé and Tiffany & Co.'s Lock campaign has been a resounding success. Tiffany & Co. introduced its inaugural Lock Campaign in the United States in 2022, before unveiling it globally in January 2023.
This groundbreaking campaign introduced the brand's first-ever gender-neutral jewelry collection, featuring Rosé as its radiant ambassador.
Rosé's partnership with Tiffany & Co. is a testament to her status as one of the brand's in-house ambassadors, joining the ranks of esteemed artists such as BTS' Jimin, the talented actress Florence Pugh, and the renowned Lebanese artist Nancy Ajram.
Together, they form a constellation of influential figures who embody Tiffany's enduring legacy of timeless elegance and artistic expression.
In conclusion, BLACKPINK's Rosé's association with Tiffany & Co. has been a harmonious blend of artistry and luxury, resulting in the creation of the Tiffany Lock Rosé Edition and an iconic Lock campaign.
Her influence as a global superstar has left an indelible mark on the brand, enriching its heritage with contemporary creativity.
As we await the global release of the Tiffany Lock Rosé Edition on October 1, 2023, the world of high jewelry eagerly anticipates the continued collaboration between Rosé and Tiffany & Co.