Pandora's warehouse was hit by the blaze. A fire in the roof of Pandora's distribution center in Hamburg, Germany, has caused damage to the building.
The Danish jewelrygiant said it hasn't fully figured out how much damage was done to the building and its stock, but no one was hurt.
The warehouse on Hans-Dunker-Strasse is where Pandora ships things to stores in Europe. The company said:
Other points of distribution will to the furthest possible extent service the European markets. Online sales are expected to continue more or less unaffected through external partners.- Pandora
The fire department said the fire started in the attic and spread over a 40m x 100m area with heavy smoke and flames. Still, nobody knows what caused the fire.
In a statement, Pandora said that the fire had been put out and that no one had been hurt. Pandora said that after inspecting the center, it found that all of its jewelry was still in good shape and that it expects distribution to "be back to normal" in a few weeks.
To make sure businessdoesn't stop because of the incident, Pandora said that its Thailand distribution center will fill orders for its stores in Europe. Even though external distribution partners haven't changed anything about online sales. Pandora said:
The initial assessment is that Pandora stores in Europe hold inventory to sustain sales until the European distribution center is expected to be operational again.- Pandora
Pandora is the biggest jewelry brand in the world. Its affordable pieces are sold in over 100 countries at over 6,400 locations, including more than 2,400 concept stores.