Louis Vuitton taps Ana de Armas for a high jewelry campaign. House ambassador Ana de Armas has been named the face of Louis Vuitton's latest high jewelrycampaign, which features the brand's latest Deep Time collection.
In the visual, the "Blonde" and "No Time to Die" actress is wearing a bustier with a sweetheart neckline but, most importantly, the Bones necklace from the 95-piece first chapter of the collection revealed in mid-June, featuring an oval-cut Australian opalof more than 43 carats, a 20.93 carat pear-cut Paraiba tourmaline, nearly 100 carats of emerald-cut tanzanites — and white diamondsgalore.
The necklace, which can be worn four ways, is reported to be the most intricate of the French luxury house's necklacesto date, having taken 4,430 hours to create.
De Armas succeeds Cate Blanchett, who fronted the brand's first high jewelry campaign in 2021, and Alicia Vikander, who fronted last year's Spirit line.
Photographer Slve Sundsb captured the images in Greece, where the house unveiled the fifth high jewelry collection of artistic director for watches and jewelry Francesca Amfitheatrof during a multiday event culminating in a performance at the Odeon of Herodes Atticus theater at the foot of the Acropolis in Athens.
A work by Greek choreographer Dimitris Papaioannou was performed by dancers to a score composed by renowned violinist and orchestra leader Renaud Capuçon.
The Deep Time collection will eventually contain more than 170 unique styles and "a record number of precious stones," according to the French luxury label.
The gems made an impression on de Armas, who stated that Amfitheatrof explained that "the stones in the collection are some of the rarest and most unique ever found."
Among them was a 40.80-carat royal blue sapphirefrom Sri Lanka paired with a 6-carat flower-cut diamond; an oval opal from a dried-up river in Mexico that hasn't yielded stones in 100 years; a more than 30-carat emerald-cut aquamarine, and a set of seven Colombian emeralds totaling 16 carats for the Gondwana collar necklace alone.
There were also some naturally occurring zircons, "one of the oldest minerals that predate even diamonds," and a stone Amfitheatrof chose to emphasize the idea that "the materials we are using are bigger than us" due to their rarity and eons-old ancestry.
Deep Time High Jewelry Collection | LOUIS VUITTON
Following a visit to the exhibit in Greece, the actress praised the jewelry designer's "incredible ability to turn jewelry into works of art, and she understands that women want to feel bold and sensual," describing her as an inspiration.
"I was particularly touched by Francesca’s representation of an epic voyage through time, from the formation of the earth to the creation of life," de Armas stated.
Necklaces were a favorite for the house ambassador, particularly the Bones necklace she wears in the campaign, the Wave necklace that curled under the neck and featured that 40-carat sapphire and the yellow and white goldPlants necklace set with brilliant-cut emeralds and rubies, which she wore to a dinner celebrating the collection.
"The earringswere especially stunning," she continued.
The campaign will go live in print and online around the world on Saturday.