Tiffany & Co. presents new Lock campaign with house ambassador Florence Pugh. The Academy Award nominee has joined the likes of Blackpink's Rosé, BTS's Jimin, and Nancy Ajram as a house ambassador for the storied American jewelrylabel.
The campaign showcases the brand's newest expressions of the iconic Tiffany Lock motif, highlighting the theme of love, which has been at the core of the brand's identity since its inception in 1837.
We are excited to showcase the new expressions of the Tiffany Lock motif. Our house ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837.- Tiffany & Co. executive vice president, product and communication Alexandre Arnault
Florence Pugh, the English actress known for her outstanding performances, including her current role in Christopher Nolan's "Oppenheimer," joins an impressive lineup of Tiffany & Co. house ambassadors.
This star-studded roster includes Rosé of Blackpink, Jimin of BTS, and singer Nancy Ajram, all of whom come together to showcase the latest Lock designs.
The Tiffany Lock collection draws inspiration from an archival padlock datingback to 1883, reflecting the brand's commitment to preserving its legacy of exceptional design and craftsmanship.
Florence Pugh expressed her excitement about the campaign, emphasizing its powerful message of celebrating love and the meaningful connections we forge in life.
The new Lock designs serve as beautiful symbols of this ethos, reflecting the essence of Tiffany & Co.'s heritage and reputation.
Catering to all genders, the latest Lock collection presents an array of options to suit diverse preferences.
The campaign also introduces a stunning new Lock bracelet in 18-karat white gold, embellished with half pavé diamonds and half baguette diamonds, as seen in the images featuring Jimin.
The new Tiffany Lock collection offers a range of price points, making these exquisite pieces accessible to a broader audience.
Prices for the collection start at $2,200, with the most expensive piece being the white gold bracelet adorned with baguette and pavé diamonds, priced at $95,000.
The collection is set to launch globally on Tuesday and will be available at Tiffany & Co. stores and on their official website.
Tiffany & Co.'s latest Lock campaign, featuring Florence Pugh and other esteemed house ambassadors, marks a celebration of love and connection through stunning jewelry pieces.
With its legacy of exceptional design and craftsmanship, the brand continues to captivate the world with its diverse Lock collection, representing timeless beauty and elegance.
As the new Lock pieces become available worldwide, admirers of Tiffany & Co.'s exquisite jewelry can look forward to embracing the symbol of love and bonding that these stunning creations represent.