Piece Of The Week: The Bulgari Necklace In Taylor Swift’s ‘Bejeweled’
The Bulgari necklace in Taylor Swift’s ‘bejeweled’. Bejeweled, a song from Taylor Swift's new album "Midnights," is her version of the Cinderella story, with Swift in the title role.
The Bulgari piece comes into the story when Swift as Cinderella changes from a dirty maid scrubbing the floor to a beautiful ballerina. It appears out of thin air and floats around her neck.
The necklace is made of 18-karat pink gold and has 19 pear-shaped colored gemstones with a total weight of 57.13 carats. It also has over 20 carats of diamonds, which are a mix of round brilliants and diamond pavé.
Taylor Swift - Bejeweled (Official Music Video)
The necklace is from Bulgari's high-end "Magnifica" collection, which came out in 2021.
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On a recent episode of Paul Zimnisky's podcast with JCK News Director Rob Bates, the analyst said that the number of jewels in "Bejeweled" could help the industry.
According to Billboards, with the release of the 13-track set (or 20 tracks on the 3 am Edition) on Oct. 21, fans will now agree that the dazzling drip was probably a tribute to "Bejeweled," the second song from the album to get a music video.
The video, which has cameos from Laura Dern, the HAIM sisters, and Dita Von Teese and is covered in gems and rhinestones, does exactly what Swift says in the song: "I can make the whole world shimmer."
This is relevant for diamonds. Someone like this has the power to keep diamonds relevant almost single-handedly, given her reach and her influence… Could you imagine if the NDC could afford her as the face of the campaign?
(The British actress Lily James is the face of the Natural Diamond Council's campaign right now.)
That could be a lights-out, game-over situation for the industry. She might be the No. 1 most influential celebrity in the world right now.
But Zimnisky pointed out that it's not the first time the megastar has made a bejeweled video. She has also worn Bulgari jewelry before.
The music video for her 2017 hit "Look What You Made Me Do" had so much jewelry in it that author and jewelry historian Marion Fasel wrote a story about it, calling it a "treasure trove" with "buckets of jewelry."
In that video, Swift soaks in a bathtub full of (probably fake) diamonds while wearing a lot of Neil Lane jewelry and a gold Serpenti necklace from Bulgari with more than 10 carats of diamonds and 71 rubies.