From Trendy To Traditional: Starting Your Own Jewelry Business

When your passion for jewelry turns into the drive to create or curate jewelry for sale, it’s time to start your jewelry business. Starting your own jewelry business may seem like an overwhelming task; however, it is simply the step-by-step process of building your business plan and overall structure. In this article, you will discover the art of building your own jewelry business.

Step 1: Discovering Your Audience and Competition

Starting your jewelry business begins with some homework because the discovery of your target audience, those who will want to purchase your jewelry, is of primary importance. Who are your customers? Do they prefer simple, unassuming pieces or are they driven to high-end fashion jewelry? Determining the particular interests and needs of your customers will establish the jewelry your business will offer and drive its continuing growth.

In addition to establishing your target audience, you’ll want to discover who your closest competitors might be and how they may impact your business. What style of jewelry is offered and how is it unique to each particular jeweler? Which styles seem to be most popular with customers? What are the pricing levels? How many followers do your competitors have on social media? Answering these questions will bring a larger depth of understanding of your own customers and the ways in which you will differentiate your own jewelry business from that of others.

Step 2: Building Your Business Plan

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After determining your customer base and the competition, the building of your business plan can begin. Use a simple business plan template to guide your pace throughout the process. In this step, you’ll piece together the elements that comprise your business; including your mission and goals, sourcing or manufacturing process, financial projections, marketing strategies, operational projections, and other specifics of importance.

If funding is needed to start your own jewelry business, your completed business plan can be presented to investors, lenders, and other interested parties, as this document will contain everything necessary to showcase your plans in a cohesive fashion. You’ll also use your business plan to create a unique value proposition for your customers that highlights your business, outshining would-be competitors and distinguishing the offerings and originality of your jewelry business.

Step 3: Creating Your Brand Identity

Starting your own jewelry business means you believe your original or curated jewelry pieces will successfully resonate with customers. Further, it means you believe your business will become profitable and offer long-term growth because of the identity you will carry in the jewelry business. With this background in mind, you’ll want to create your brand identity to further distinguish your business from that of any other. Customers will seek out your brand when they consider making a purchase; on that basis, it’s best to ensure your brand is inviting and highly memorable.

Step 4: Fashioning Your Marketing Strategy

The marketing strategy you employ will almost entirely depend on the jewelry business you choose to start. If you have a brick-and-mortar location, for example, you’ll want to market your business using local newspapers, radio, community events and social media posts. An opening-day reception, special in-store events and holiday parties can be offered via your website to build traffic and drive sales.

If your jewelry business will be online only, your marketing strategies will be focused on social media, emphasizing unique aspects of your business. You will want to use your brand identity and search engine optimization (SEO) to bring customers to your style of jewelry. If you offer trendy or boho jewelry, your main form of social media may be Instagram with short videos on YouTube or TikTok. If fine gold jewelry is offered, your primary social media forum may be Facebook. The methodology of your marketing strategy must meet your market, and, if you are unsure of your next steps, study marketing tools and suggestions such as these for guidance.

Step 5: Structuring Your Success

Whether you create trendy jewelry from your home office or establish a high-end retail location, a jewelry business is built on the hallmarks of your jewelry and the service your jewelry business provides. This translates to excellent customer service, whether in-person or online, and jewelry pieces that are constructed with high-quality materials that are time-tested and guaranteed to be consistently valuable within the wardrobe selections of your customers. The jewelry business can be a highly-competitive one; develop your unique brand identity and showcase the high-quality jewelry created within your identity. As a result, your customers will return time and time again, your jewelry business will continually thrive and it will grow into long-term success.

About The Authors

Barbara Mitchell - Barbara is recognized by the industry leaders for her passion and objective to make beautiful jewellery accessible, affordable and forever wearable. She designs custom made jewelery made of gold and diamonds for more than 20 years. Her website, bernardine.com has been mentioned in many books such as "The 12 Gemstones of Revelation", "Teens Have Style!", "10-Minute Crystal Healing" and websites such as wikipedia.org, etsy.com, buzzfeed.com, yahoo.net.