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Rolex And Patek Philippe Watch Prices Are Falling, But Cartier Shines

The rolex and patek philippe watch prices are falling, but cartier shines. Over the past month, there has been a notable trend in the pricing dynamics of high-end watches, particularly those from esteemed brands like Rolex and Patek Philippe.

Lee Moon
Lee Moon
Aug 30, 20236.4K Shares101.7K Views
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  1. Dynamics In Luxury Watch Pricing And Resilience

The Rolex and Patek Philippe watch prices are falling, but Cartier shines.

Over the past month, there has been a notable trend in the pricing dynamics of high-end watches, particularly those from esteemed brands like Rolex and Patek Philippe.

The 1993 Rolex reference 16520 Zenith Daytona, which was awarded to US film director Paul Newman in 1995 when he became the oldest person to win the 24 hours of the Daytona Race, is displayed during Sotheby’s Luxury Week 2023 press preview in New York City on June 1
The 1993 Rolex reference 16520 Zenith Daytona, which was awarded to US film director Paul Newman in 1995 when he became the oldest person to win the 24 hours of the Daytona Race, is displayed during Sotheby’s Luxury Week 2023 press preview in New York City on June 1

Dynamics In Luxury Watch Pricing And Resilience

This shift has been in contrast to the performance of mid-tier timepieces, with names such as Cartier showcasing better resilience in the market.

This fascinating development has been tracked and quantified by the Bloomberg Subdial Watch Index, a reliable gauge of pricing trends for the 50 most actively traded watches on the secondary market in terms of value.

In this short span of time, the index has shown a decline of 1.1 percent, indicating a shift in the value trajectory of these luxury timepieces.

An interesting backdrop to this phenomenon is the trajectory that prices have taken after a remarkable surge in the backdrop of the pandemic.

Brands that once enjoyed significant hype in the pre-owned market, including Rolex, Patek Philippe, and Audemars Piguet, have been experiencing a noticeable decline in their pricing since March 2022.

Several factors have contributed to this shift, including the impact of rising interest rates, the deceleration of global economies, and the substantial crash in cryptocurrency values.

The combined influence of these elements has created an environment where the once-venerated luxury watches are experiencing a downward pricing pressure.

To illustrate this trend further, the Bloomberg Subdial Watch Index, which serves as a barometer of demand for the most coveted pre-owned luxury watches, has demonstrated a decrease of approximately 14 percent over the course of a year.

This significant dip is a reflection of the changing market dynamics and shifting preferences among collectors and enthusiasts.

Even within this realm of change, there are intriguing dynamics at play within individual models. The Rolex Daytona 16520, distinguished by its steel tachymeter bezel, has defied the downward trend by showing a modest gain of 0.5 percent over a 30-day period.

This particular model has garnered attention, trading at an average price of US$30,976. In contrast, the Rolex Daytona 116528 in yellow goldhas faced a more challenging period, with its value plummeting by seven percent within a single month. The average price for this model now stands at US$41,841.

However, amid the fluctuating values, it's crucial to note that trading volumes have remained notably high, and the pace of the price decline is showing signs of moderation.

Subdial, a respected used watch dealer and trading platform based in the UK, has provided these insights, underlining the ongoing market activity and its evolving patterns.

Gold Cartier Watch
Gold Cartier Watch

Interestingly, while luxury watch giants like Rolex, Patek Philippe, and Audemars Piguet continue to grapple with downward pricing pressures, some other brands are displaying a different narrative.

Lower-priced marques, often overlooked in discussions of luxury watches, are demonstrating remarkable strength and stability.

In this context, the Subdial Cartier Index, which comprises 25 of the most sought-after and frequently purchased Cartier watches, has experienced a decline of 2.5 percent since the year's commencement.

However, it has defied this trajectory by gaining 1.6 percent in the last month alone. This index's performance, with watch prices averaging around £5,000 (equivalent to US$6,338), stands in stark contrast to the 7.4 percent drop observed in the Bloomberg Subdial Watch Index since the start of the year.

Actor Shawn Yue Man-lok’s impressive vintage watch collection includes the Patek Philippe Nautilus 3700J with a khanjar dagger on the dial
Actor Shawn Yue Man-lok’s impressive vintage watch collection includes the Patek Philippe Nautilus 3700J with a khanjar dagger on the dial

It's important to note that Cartier, the brand that has showcased this resilience, falls under the ownership of Swiss luxury goods conglomerate Richemont.

This detail underscores the intriguing interplay between market forces and brand performance within the world of luxury watches.

As the landscape continues to evolve, these nuanced shifts provide valuable insights into the intricate dance of consumer preferences, economic dynamics, and the enduring allure of exquisite timepieces.

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