Predictions for 2023 are already being made, despite the fact that this year will end very soon. This indicates that it is time for Pantone's 2023 color of the yearthat will have the most impact on design in the year to come.
The "Pantone 18-1750 Viva Magenta" shade has been selected as the "Color of the Year" for 2023 by the Color Institute.
Pantone Color Institute's global team of color specialists embarks on an annual quest to find new sources of color inspiration all across the world in order to arrive at their decisions.
This can include the entertainment industry as well as films that are currently in the process of development, traveling art collections and new artists, fashion, all aspects of design, aspirational travel locations, new lifestyles, play styles, or delightful retreats, as well as societal and economic conditions.
Influences can also originate from newly developed technologies, materials, textures, and effects that have an effect on color, as well as relevant social media platforms and even impending sporting events that catch the attention of people all over the world.
Pantone said on their website:
“Viva Magenta 18-1750 vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
Cochineal is a type of red dye that is made by extracting pigment from the dried corpses of female cochineal insects. According to the Pantone Color Institute, the color Viva Magenta was inspired by cochineal.
IT'S OFFICIAL! VIVA MAGENTA AS 2023 PANTONE COLOR OF THE YEAR
The Aztecs and Mayans utilized dye made from cochineal as early as the second century BC. It is interesting to note that one pound of cochineal color requires 70,000 cochineal insects to produce.
The color was dubbed "animated red" by the company Pantone, and it was described as having a balance between warm and cold tones.
In a figurative sense, the corporation referred to it as "brave and courageous," which connotes a solid strength that naturally commands respect rather than one that earns respect through hostility.
According to Pantone, the color Viva Magenta is an upbeat shade that stands for inclusiveness.
According to Laurie Pressman, vice president of the Pantone Color Institute, "The last few years were transformative in many ways in terms of people’s sense of self, and the way well-being, priorities, and identity are being thought about."
"As a result, space has been created where we are free to explore and be accepted for exactly who we feel we are, whether it be in a cybernetic universe, a conventional space, or a magical blend of both."
Pantone is putting an emphasis on the function that Viva Magenta plays not just in the real world but also in the digital realm this year by publishing graphics that were created with the assistance of artificial intelligence.
The color institute also drew attention to the hue in the real world by revealing the 2023 color at Art Basel Miami in the form of an immersive installation called the "Magentaverse." This helped bring more awareness to the shade. Art Basel Miami has now finished for the year.
Pantone stated that the exhibition that they worked on together with Artechouse featured rooms that provided guests with visual, aural, and tactile experiences that explored design, space, and technology.
As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.- Leatrice Eiseman
The executive director of the Pantone Color Institute, Leatrice Eiseman, noted. "We strive to draw inspiration from nature and what is genuine."
She stated that the cochineal bug, which is the source of the natural dye carmine, was the motivation behind the color Viva Magenta.
“Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength.”