The OMA tops Tiffany & Co. new york flagship. Yes, Tiffany & Co. and OMA, two iconic New York institutions, have finished the transformative journey of revitalizing the premium brand's flagship shop at 727 Fifth Avenue.
The idea takes shape as a glass expansion above the existing location, which has stood for almost eighty years along the iconic boulevard.
Discover the architectural ambition behind the makeover, which was headed by OMA partner Shohei Shigematsu and breaks the potential monotony of a single-brand retail space to create a seamless narrative between the historic building and the contemporary intervention.
Despite the fact that the flagship has long been an iconic presence on Fifth Avenue, the public's image of it has frequently been limited to its famous ground floor.
Recognizing the need for change, the rehabilitation project seeks to reinvent the entire flagship by implementing a series of interventions that include reprogramming, preservation, and novel spatial expressions.
While the Tiffany & Co. flagship occupies a ten-story skyscraper dedicated completely to retail, OMA architects battle possible monotony by researching ways to harness the potential of scale – visitors are treated with a diversified and engaging experience throughout the whole building.
A more fluid circulation from the ground level to the upper floors is achieved by restructuring and rezoning the retail programs, stimulating exploration and discovery.
In terms of creating a unified narrative, being a legacy brand situated in a historic property gives both an advantage and a challenge. The restoration tackles this by introducing a new component to Tiffany's retail ecosystem: a rooftop exhibition, event, and customer area.
This dedicated location not only communicates Tiffany's growing brand identity but also serves as a platform for new initiatives, reinforcing Tiffany's dedication to innovation and adaptation.
The new OMA expansion adds a modern and compelling architectural component to the Tiffany flagship, enhancing the overall look. A straight, clear glass façade set back from the existing building envelope provides guests with stunning vistas of the city and Central Park.
A drooping glass façade surrounds the client floor, which extends over a wraparound terrace.
Tiffany Debuts Revamped NYC Flagship Store
This one-of-a-kind combination of flat and drooping glass not only adds structural integrity but also creates a mirrored illusion, ensuring privacy from the outside while maintaining transparency for views from the inside.
The new expansion, which resembles a silky drape, stands in exquisite contrast to the neighboring tall glass skyscrapers. Its distinct texture and symbolic 'blue box' appearance, especially when lighted in Tiffany Blue at night, represent the start of a new identity for both the flagship and the company itself.
This architectural extension symbolizes Tiffany's commitment to revitalizing its presence while remaining true to its heritage.