Muzo Emerald Colombia's second collaboration with New York City JewelryWeek started the month before, and the jewelry that came out of it can now be found at the Greenwich Street Jewelers shop in Manhattan.
Muzo x NYCJW ‘Here We Are’ jewelsare now on their way to give something new to people.
In the forty-plus years since its founding, Greenwich Street Jewelers has experienced more than its share of ups and downs. Since its founding in 1976, it has weathered every significant disaster that New Yorkers have had to endure in the 21st century, including 9/11, the Financial Crisis of 2008, Hurricane Sandy, and COVID-19.
However, the company continues to demonstrate that it is an extremely formidable firm. Sisters Jennifer Gandia and Christina Gandia Gambale just opened the company's brand new storefront on Reade St. in Manhattan's Tribeca neighborhood this past June.
The store is located just a few blocks away from the brand's original downtown boutique and retains the name that their parents, Carl and Milly Gandia, gave it many years ago.
Muzo is a subsidiary of the Muzo group that operates on a not-for-profit basis and is responsible for providing assistance to the businesses that make up the company in the area of social management.
They scale their influence by taking into consideration three important components that are essential to the process of transforming the region in a way that is sustainable: the necessity of working together, the importance of all generations, and capacity building.
Bella Neyman and JB Jones, the cofounders of NYCJW, have collaborated with a number of partners to explore this theme through the three pillars of this year's event: the Core Program, which centers on presenting thought leadership in the field of jewelry; the Art Programs, which are centered on artists and exhibitions, from contemporary jewelers to independent curators and educators; and the Community Program, which provides a platform for designers, brands, and institutions from all over the world.
A partnership was formed between the emerald miner and the Here We Are platform of NYCJW. This platform is part of a strategic project aiming to address the systemic unfairness and lack of representation of minority designers in the jewelry industry.
While maintaining true to the concept of their own brands, every one of the participating designers came up with a signature piece or capsule collection that featured Muzo emeralds.
Emeralds were fashioned into a variety of shapes for use in the designs created by fashion designers, including faceted stones, cabochons, and emerald slices.
Aman Itomi, L'Enchanteur, Ataumbi Metals, Harlin Jones, Made by Malyia, Embirikos, and Johnny Nelson are some of the designers who are taking part in this event.
The retail price of the collection goes from $1,100 all the way up to $82,000. NYCJW’s Director of Cultural Diversity and Inclusion Elliot Carlyle said:
We built the ‘Here We Are’ program on the tenets of awareness, education, empowerment, and opportunity, which we see as the pillars of this work. Change takes time, but everyone wins when there is a shared value in the greater purpose. I humbly say that we are proud of the legacies we can see being amplified through our partnerships in the last five years. We invite everyone to celebrate with these incredible designers in the spirit of this year’s NYCJW theme: joy. We are thrilled to merge some of the finest black and brown designers in jewelry with the finest emeralds in the world through this collaboration with Muzo.- Elliot Carlyle
Gabbi Harvey, head of businessdevelopment for Muzo, said:
We loveto champion independent designers, and we have been incredibly impressed with the work NYCJW has done to support diversity through Here We Are. With emeralds at the forefront of the jewelry industry, it was only natural that we expand the conversation around our gemstonesand share the journey and legacy of Muzo Colombian emeralds along the way.- Gabbi Harvey
On November 17, during New York City Jewelry Week (NYCJW), the collection had its debut with a special event held at Greenwich Street Jewelers in the TriBeCa neighborhood of Manhattan.
Up until Valentine's Day in 2023, the business will be the only place where customers can purchase jewelry.