"De Beers: Where It Begins," the company's new advertising campaign, will feature Nyong'o. De Beers named Lupita Nyong’o as the first global ambassador.
Lachlan Bailey, an Australian director, and photographer will follow Nyong'o as the diamond goes from a rough stone to a finished piece of jewelry.
Marc Jacheet, CEO of De Beers Brands, said that Lupita Nyong'o is a great example of the power of having no limits on what you can do.
“„With her rare magnetism and elegance, Lupita Nyong’o is a testament to the power of boundless possibilities. Embodying modern and responsible luxury, Lupita is an inspiration for all of us.- Marc Jacheet, CEO of De Beers Brands
Who Is Lupita Nyong'o?
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She is an actress from Kenya and Mexico. She was born in Mexico to parents from Kenya, and she grew up there. She went to college in the U.S., and Hampshire College gave her a bachelor's degree in film and theater studies.
Nyong'o has been in movies like "Star Wars," "12 Years a Slave," "Us," "Black Panther," and "Wakanda Forever."
She was the first Kenyan and Mexican to win an Oscar for Best Supporting Actress, and in 2020, Forbes named her one of Africa's 50 Most Powerful Women.
“I’m honored to be the first global ambassador for De Beers,” said Nyong’o.
“„This campaign brings to life the transformative power that I feel when I wear De Beers’ diamond creations, and the pride in knowing where they come from and the good they do. Even more importantly, my partnership with De Beers allows me to extend my advocacy for women and girls around the world.- Lupita Nyong'o
As a brand ambassador, she will support De Beers' "Building Forever" commitment, which supports women and girls in diamond communities.
According to fashionunited.in, Marc Jacheet said that De Beers is happy that Lupita has joined their Building Forever program to help people and the environment, and they will be there for her as she starts a new and exciting part of her career.
Botswanans, Namibians, and South Africans all own part of De Beers.
De Beers: Where It Begins
Nyong'o and the company will work together to reach De Beers' goals of getting 10,000 girls interested in science, technology, engineering, and math (STEM), helping 10,000 women start their own businesses, and investing at least $10 million in southern Africa. The plan is for these goals to be met by 2030.
The campaign will start all over the world on November 3.