David Yurman's 2022 holiday ad campaign is out. The theme of the campaign is "Come Closer," which is also the brand's theme for the year.
The famous New York hotel The Carlyle and its famous Bemelmans Bar, which is the setting for the campaign, have teamed up with the fine jewelry brand again.
Ludwig Bemelmans drew the murals for the bar in 1947. They show strange characters that appear in the David Yurman holiday campaign along with Scarlett Johansson and Henry Golding, the brand's first pair of celebrity brand ambassadors.
Scarlett Johansson in "Come Closer" | David Yurman
The two pieces are from the brand's new "Carlyle" collection, which has geometric patterns inspired by Art Deco, bold links that interlock, and full-cut diamond accents. The brand said:
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The Carlyle hotel - from its Art Deco architecture to its past and current patronage - is interwoven with the worlds of art, music, and performance. We wanted this collection to evoke an age when flappers were dancing to jazz riffs, and everything felt like a grand adventure.- The brand
David Yurman also worked with Clym Evernden, a famous English artist and illustrator who has been an artist-in-residence at The Carlyle, to make custom illustrations of its designs in famous New York settings.
This is the first campaign Evan Yurman has led since he became president in November 2021. However, a company representative said that he had been very involved in previous campaigns.
The window displays at its flagship store on 57th Street and its SoHo store in New York will be unveiled at the same time as the new campaign.
This winter, the windows were inspired by New York City in the winter. Watercolors, paper cutouts, and selenite crystals were used to make snowy cityscapes and night scenes come to life.
Large video screens next to the windows show animations of Bemelmans' drawings of skaters in Central Park in the winter.
According to robbreport.com, The Malaysian-British actor was the first male celebrity brand ambassador for the luxury jeweler when it launched its Come Closer campaign in February. In the new Holiday 2022 campaign, which just came out, Golding continues to shine brightly.
The campaign is an artistic tribute to New York City and shows the latest men's styles.
In the background, you can also see the murals of the famous Carlyle Hotel, which were the main source of inspiration for the campaign. Golding tells us on a Zoom call with Robb Report which pieces from the shoot he liked best.
Come Closer with Henry Golding | David Yurman
Probably the gold deco link necklace, and a bracelet. It’s so iconically New York, it kind of draws from that inspiration of the architecture of the that Art Deco period. They’re pieces that I wear casually, as well as at more sort of upscale kind of events. And they match really well.- Henry Golding
The actor was talking about the Heirloom chain-link bracelet, which comes in 18-karat yellow gold, rose gold, and sterling silver and costs between $9,500 and $9,800. Golding also wears a curb chain bracelet made of 18-karat yellow gold and pave diamonds that costs between $17,500 and $18,000.