The America’s biggest watch and jewelry store is reopening in Las Vegas, and it's much bigger than when it shuttered in 2021.
The Swiss jeweler's TimeDome store, located in The Forum Shops at Caesar's Palace, will reopen this month after more than a year and a half of repairs and a new redesign.
The enormous facility now spans 18,848 square feet—1,000 square feet greater than before the renovation—making it approximately 500 square feet larger than the brand's flagship TimeMachine store in New York City.
The new Bucherer 1888 TimeDome store's curved façade boasts 21 separate 22-foot-tall glass panels that entice you in. Each panel is designed to shift from transparent to opaque goldtones.
Once inside, the two-story shop gives a light-filled ambiance with a sweeping double staircase and the store's renowned lamella-patterned domed ceiling.
TimeDome's retail floor tiles now include the pattern, which complements the curved double staircase with suspended cast terrazzo treads.
The jeweler collaborated closely with brand partners like Rolex to create a distinct aesthetic within the shop, which resulted in the usage of Rolex's distinctive green on one wall with particular embellishments.
In addition to a large range of Rolex watches, the TimeDome shop will feature prized watches and jewelryfrom Carl F. Bucherer, Omega, Cartier, and Tag Heuer.
The boutique's second floor will feature a stunning assortment of Bucherer Fine Jewelry, featuring one-of-a-kind masterpieces and modern jewels.
TimeDome is also increasing its branded jewelry products, with Chanel and Messika joining the selection. To commemorate the reopening, Bucherer is introducing "Masterworks," a handpicked selection of watches available at select flagship stores in the United States for the first time.
Las Vegas Antique Jewelry & Watch Show | 01 - 04 Jun 2023 | Las Vegas, United States | 10times.com
The "multisensory curation" includes limited-edition and one-of-a-kind items from Girard Perregaux and Ulysse Nardin.
Bucherer, a Swiss jeweler, purchased Tourneau in 2018 and has since been striving to integrate its luxury ideals. Guido Zumbühl, CEO of the Bucherer Group says:
We are incredibly excited to finally introduce the Bucherer 1888 brand to Las Vegas.- CEO of the Bucherer Group
"With millions of potential customers visiting the city each year and residents who appreciate the art of fine watchmaking and exquisite jewelry, Bucherer thus takes an important next step in strategically broadening its presence in one of the most important global watch and jewelry markets."
Tourneau’s CEO and President of Bucherer USA, Ira Melnitsky, added:
It is a huge honor to be re-opening the TimeDome, which has such a rich history and has been our flagship west coast store for decades. Seeing it completely redesigned under the Bucherer brand is a moment I have been waiting for and a highlight in my career.- Ira Melnitsky